Toronto Insurance Financial Group is a new firm focused on what matters most to their clients. Backed by Jones Deslauriers Insurance Management Inc. this startup provides the right product for their customers at an affordable price.
Having a strong digital presence is key to success for TIFG, and they partnered with us to make sure that they started on a strong digital base as well allowing them to grow over time.
Goals for the project
With the number of people doing research online on their smartphones at 30% globally, and growing, it was vital that the TIFG site was designed and built with a mobile first approach. Ensuring that all visitors to the website are able to get the information that they need without having to fight with the sites interface.
As with all small businesses a maintained focus on workflow efficiency is key. Having a site that looks pretty isn’t enough we want a site that is a tool that works to help grow the business. By tracking, saving and managing all leads generated through the website we’ve done exactly that. The website is a working part of the core business.